Joops — Brief Engine

Product truth

Everything the agent knows to be true about SoFyre — scraped from sofyre.com and Amazon, enforced as hard constraints on every generated frame.

Real product photos — used instead of generated packaging

Drop product photos here, or click to browse A transparent-background PNG is the important one — it gets composited over the generated pack so the label is real in every frame. Side, top and label close-ups all help too.

Sachet · isolated (AI)✓

Bag + sachet · studio

PDP hero

Sachet vs other brand

Placements

Bag + sachet · infographic

B2G1 promo

Packaging ≠ contents, enforced per scene. BLACK resealable bag = hero, shelf, and offer shots. WHITE printed sachet = placement shots. The isolated sachet is extracted at full res from the hero — site and Amazon show it only in composites.

Asset rule. If a product named in the script has no usable isolated image, the tool auto-generates one from the real reference and gates it on client approval — same as the script.

Commercials. $44.99 site / $42.49 Amazon (7K+ bought last month) · Buy 1 / B2G1 / B3G2 · SKUs: Mole · Rat · Gopher · Vole.

Application truth · scraped from sofyre.com (product page + FAQ + all blogs) — every visual is checked against this

HOWPalm-sized white sachet, torn open and placed in the open — corners, baseboards, attic beams, engine bays. Never sealed inside walls. Replace every 90 days.

WHEREEvery 8–10 ft along entry points: doors, windows, under sinks, behind appliances, basement corners, foundation cracks. Zones: attic, basement, crawl space, garage, pantry, RV engine bay, shed, coop.

FORMULA40% peppermint (fires survival instinct) + 5% cinnamon (kills scent-trail navigation) + 4% cedarwood (blocks nesting), castor-oil base, 90-day slow release.

TIMELINEActivity drops within days; promise = gone within 30 days or full refund. Never script 48–72h evacuation.

SAFETYPlant-based — safe around kids, pets, livestock, food areas. They flee; no dead bodies, no cleanup.

Claims in play

SOURCED$44.99 site / $42.49 Amazon · Buy 2 Get 1 Free · 30-day money-back guarantee

SOURCED7,000+ bought last month (Amazon)

NEEDS SOURCE“Rodents cause 43% of house fires” · “$3,000–$8,000 wiring damage” · breeding-math stats — cite or soften before air

Banned visuals (auto-enforced in generation). Pouch sealed inside a wall · thermal imagery on people · wrong product scale · dead rodents attributed to SoFyre · 48–72h evacuation claims.

Ad Intelligence

Everything scraped across every connected ad network — the winning patterns that justify each script and shot. The top performers' DNA seeds every concept.

Patterns extracted → creative direction

Top ads by sales & CPA · the DNA we seed from

Ad	Sales	CPA	CTR	Spend

Workspace

Every brand your team runs. Paste a reporting key and the engine profiles the account itself — ingests performance, derives the buyer, finds the storefront, extracts product truth and inherits the guardrails for its category.

Add a brand

The key is stored server-side and never shown again. Profiling runs step by step — you can watch it, and re-run any step on its own.

Brands

Connected accounts

Every ad account feeding the engine. Live accounts stream their winners into Ad Intelligence; connect more to widen the DNA pool the concepts are written from.

API keys · stored server-side (Cloudflare KV) — values never shown again after save

◎ Search Intelligence

The market's money and the market's voice — competitor ad libraries scored by declared proxies (longevity, variants, relaunch), demand language, and objections in the wild. Every insight carries its evidence.

Opportunities → suggested angles

Competitor ads · Meta Ad Library (evidence-scored)

Amazon market ladder

Demand language (autocomplete = ranked buyer intent)

Run archive

Earlier concepts and their QC verdicts. Nothing ships until the script clears hook-score and claim checks — rejections are kept as evidence the gate works.

SHIPPEDB1 · The $495 Invoice — named-enemy cost angle, hook 10/12

REJECTEDB2 · 48 Hours Under Your Hood — test-rendered, script rejected (VO/mouth mismatch, weak proof beat)

SHIPPEDB3 · Third Restock This Summer — social-proof angle, hook 9/12

Product truth

Ad Intelligence

Workspace

Connected accounts

◎ Search Intelligence

Run archive

Frame QC

What the checker found

Suggested fix

Shot direction this frame was rendered from

The frame