Joops — Brief Engine

Product truth

Everything the agent knows to be true about SoFyre — scraped from sofyre.com and Amazon, enforced as hard constraints on every generated frame.

Sachet · isolated (AI)✓

Bag + sachet · studio

PDP hero

Sachet vs other brand

Placements

Bag + sachet · infographic

B2G1 promo

Packaging ≠ contents, enforced per scene. BLACK resealable bag = hero, shelf, and offer shots. WHITE printed sachet = placement shots. The isolated sachet is extracted at full res from the hero — site and Amazon show it only in composites.

Asset rule. If a product named in the script has no usable isolated image, the tool auto-generates one from the real reference and gates it on client approval — same as the script.

Commercials. $44.99 site / $42.49 Amazon (7K+ bought last month) · Buy 1 / B2G1 / B3G2 · SKUs: Mole · Rat · Gopher · Vole.

Claims in play · every line is checked against this before it can air

SOURCED$44.99 site / $42.49 Amazon · Buy 2 Get 1 Free · 30-day money-back guarantee

SOURCED4 essential oils make a home unlivable for rodents — not a trap, not poison

SOURCED7,000+ bought last month (Amazon)

NEEDS SOURCE“Rodents cause 43% of house fires by chewing wiring” — cite before air

NEEDS SOURCE“Rats have 200M scent receptors” — cite before air

NEEDS SOURCE“$3,000–$8,000 in wiring damage” — cite range or soften before air

Ad Intelligence

Everything scraped across every connected ad network — the winning patterns that justify each script and shot. The top performers' DNA seeds every concept.

Patterns extracted → creative direction

Top ads by sales & CPA · the DNA we seed from

Ad	Sales	CPA	CTR	Spend

Connected accounts

Every ad account feeding the engine. Live accounts stream their winners into Ad Intelligence; connect more to widen the DNA pool the concepts are written from.

Run archive

Earlier concepts and their QC verdicts. Nothing ships until the script clears hook-score and claim checks — rejections are kept as evidence the gate works.

SHIPPEDB1 · The $495 Invoice — named-enemy cost angle, hook 10/12

REJECTEDB2 · 48 Hours Under Your Hood — test-rendered, script rejected (VO/mouth mismatch, weak proof beat)

SHIPPEDB3 · Third Restock This Summer — social-proof angle, hook 9/12